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RARE & EXPENSIVE BILL BERNBACH'S BOOK: A HISTORY OF ADVERTISING by Bob Levenson. Highly sought-after book with prices exceeding $525. Inside look at famous advertising campaigns by Bill Bernbach, founder of Doyle Dane Bernbach. Includes details on each campaign's history, philosophy, and advertising theories.Dimensions: 9.5” x 12.5”. Cover has some slight yellowing around the edges and some marks (one small rip in the middle top). However, the book itself is in GREAT shape. Please see photos for details.
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